In many consumer industries, brand reputation can play a significant role when determining price, and the luggage industry is no different. In the luggage industry, durability and design are the primary factors driving consumers to purchase more expensive suitcase brands.
Design and style are more self-explanatory if you have any familiarity with the fashion industry. On the other hand, durability is a concern of quality and quality matters in luggage because if your suitcase malfunctions, there is often little you can do about it. In fact, durability is the single most important predictor of overall satisfaction with luggage, according to a survey conducted by Consumer Reports.
The top and, subsequently, most expensive luggage brands earn their reputation by having a history of producing quality, durable products that lead to higher perceived value and trust from consumers. Brands can measure this perceived value and adjust their pricing accordingly.
Established luggage brands like Rimowa, Samsonite, Tumi (owned by Samsonite) and Travelpro all hold stock in this perception, which is why they are the most expensive brands on the market. Consumers’ demand supports the perceived value these companies add to the price, as with Samsonite — annual revenue is doing well.