Last Updated February 18, 2020 2/18/2020

Atari to Open 8 Video Game Hotels in the U.S.

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Ever dream you woke up and spent a day in a video game? Well, that dream will soon be a reality as Atari is bringing video game-themed hotels to the U.S.

Credit: Atari
Atari Hotel concept

Atari is known for arcade games, home video game consoles and the video game “Pong” in the 1970s. Now, the video game company is leveling up the hotel industry with its recently announced plans to build eight video game hotels across the U.S., with the first Atari hotel breaking ground in spring 2020 in Phoenix, Ariz. The other seven Atari hotels will be built in Austin, Chicago, Denver, Las Vegas, San Francisco, Seattle, and San Jose.

While it’s not yet clear what all travelers will experience at these first-of-its-kind video game hotels, Atari plans to make the experience immersive for all ages and gaming abilities, including the use of Virtual and Augmented Reality (VR/AR), and some hotel locations will feature venues for e-sports events, like an arena where competitors can play in front of an audience.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for,” said Napoleon Smith III, one of the hotel designers, in a prepared statement. “Let’s face it, how cool will it be to stay inside an Atari?!”

Atari will partner will GSD Group to create these ultimate video game destinations. GSD Group CEO Shelly Murphy told CNN some rooms may have a retro style, while others may be inspired by “Ready Player One.”

So far, most travelers have only been able to experience video games with in-room consoles, hotel arcade rooms or video game-themed suites. Atari’s new hotels will likely offer travelers and gamers a new kind of vacation experience, from video game events to family-friendly vacations.


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